Have you heard about this day? #Jday #denmark #beer

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There is a holiday in Denmark that you won’t find on the calendar, but is widely celebrated nonetheless. It’s a day that brings Danes out in full force, decked out in elf hats and in an awfully merry mood. It’s also a day that critics would say glorifies binge drinking in a nation that consistently outdrinks its European neighbours. It’s J-Day, the day that brewing giant Tuborg releases its annual Christmas beer, known as julebryg.

Source: https://www.thelocal.dk/20151104/j-day-denmarks-unofficial-start-to-the-holidays