The poet Aksel Sandemose put Jante Law into words and they convey an important element of Norwegian culture: humility. Jante’s Law teaches people to be modest and not ‘think big’. It is demonstrated in most people’s refusal to criticize others. Norwegians try to see all people as being on equal footing. They do not flaunt their wealth or financial achievements and look askance at those who do.

Source: http://www.commisceo-global.com/country-guides/norway-guide