South Korean men love makeup, spending close to US$900 million a year, or a quarter of the world’s men’s cosmetics. Up to 20% of the male Korean population is reported to use makeup regularly. Apparently, more and more men are using make-up to boost their self-confidence.

Source: http://metro.co.uk/2017/01/16/men-in-south-korea-are-wearing-make-up-to-boost-their-self-confidence-6383553/