“The Coachella Valley Music and Arts Festival (commonly known as Coachella or Coachella Festival) is a three-day (formerly a one or two-day) annual music and arts festival, organized by Goldenvoice (a subsidiary of AEG Live) and held at the Empire Polo Fields in Indio, California, in the Inland Empire’s Coachella Valley. The event features many genres of music including alternative rock, hip hop, and electronic music as well as large sculptural art.”
Coachella is one of the largest, most famous, and most profitable music festivals in the United States and all over the world. Each Coachella staged from 2013 to 2015 set new records for festival attendance and gross revenues.
Source: https://en.wikipedia.org/wiki/Coachella_Valley_Music_and_Arts_Festival, https://dayzeroproject.com/festivals/